Small Business Marketing with Pay Per Click

Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.

Private Banking Services Vs Retail Banking

Private banking is a much more personalized banking service given to individuals who invest substantial sums, typically over U$S1M. The most noticeable difference between retail and private banking services are that private clients receive customer service on a 1-1 basis via a relationship manager or a private banker. Wealthy individuals with private accounts can expect to meet their bank contact in person, and have direct phone access to a relationship manager. Usually the private banking arm of a bank is separate from the retail banking arm and the service is completely distinct.A private bank is one that is not incorporated. Private banks are favoured by conservative investors because the directors are personally liable, and more likely to be cautious in managing client funds. Financial institutions like these are sometimes family owned and only cater to the very rich. One of the reasons why wealthy people choose them is their confidentiality – a pledge to maintain client records secret. For some it is a case of not wanting to be targeted by criminals, lawsuits or corrupt governments. Others use this secrecy to shield income from authorities like the IRS and evade tax.


Many of the world’s private banks are found in Switzerland because of the strict bank secrecy laws and sophistication of Swiss financial services. Small banks in countries like Switzerland are also more likely to keep their client records secret because they limit their operations to within the country’s bank secrecy laws.Not only private banks offer private banking services – in fact some of the biggest providers of private banking and wealth management services like UBS, Credit Suisse and the Barclays are not privately owned. Private clients of these huge banks can take advantage of their in-house trading and research departments, and sometimes choose to have almost all their assets managed by the bank. This way they expect much higher returns than those given by a simple savings account or certificate of deposit.Types of Private Banking ServicesUsually only very affluent clients demand wealth management – where private bankers manage an investment portfolio for a family or an individual. The fee for this service varies from bank to bank and is charged yearly as a percentage of the total amount invested. The return of a portfolio will also depend on the standard of the private banking service. While some will provide excellent returns, others will continue to charge high fees while investing client funds in the bank’s own investment funds, regardless of whether or not this is beneficial to the client.


A popular alternative to wealth management is Self-Directed private banking, where the client manages his own portfolio, at times calling on advice from the bank. The advantages of this type of account are lower fees and greater personal control.Inheritance and tax planning are extra private banking services provided either directly or by referral for an extra fee.

Traveling With Electronic and Electrical Appliances

Whether they’re traveling for business or for leisure, every international guest that stays at a hotel or a bed-and-breakfast inn brings along an electronic or electrical appliance to use during the trip. Almost always there’s a mobile phone or smartphone, a tablet, or a laptop in their luggage. Most laptops or phones have dual-voltage capability and only need corresponding travel adapter plugs that fit into the sockets of the country they’re visiting. The following information should help travelers choose the right adaptor plugs to bring along in their trip.About Electronic and Electrical AppliancesThough both categories of appliances run on electricity, electronic appliances often need transformers with specific outputs, such as a power converter that accepts an input of 110 to 120 volts and only outputs 220 volts. Appliances with electronic circuits or chips, such as clock radios, battery chargers, and computers, should be used for short periods of time, preferably less than three hours. Plugging in these electronic appliances for long might cause overheating and lead to fires.


Meanwhile, electrical appliances that provide simple heating functions, such as a flat-iron, water heater, or hair dryer, must be used with a converter or transformer with the corresponding wattage for no more than an hour at a time. The sockets available in bathrooms of hotels and inns in European countries maybe labeled as 220 to 240 volts AC, but these were designed for use with low-wattage appliances such as shavers and electric toothbrushes that need around five to ten watts. They’re not fit for use with a hair dryer, a travel iron, or a phone charger for long hours.Identifying Dual-Voltage Appliances and WattageIf you want to know whether your appliance is dual-voltage, simply check its package for a 120/240 label or look at its plug for any embossed electrical information. These appliances won’t need a converter or power transformer. However, you may still need to find their wattage. When only the voltage and amperage are given, the formula to find the wattage of an appliance simply multiplies the volts with the amps. For instance, 120V multiplied by 0.5A equals 60W, which means an appliance that needs 120 volts at 0.5 amps should run at 60 watts of electricity.Travel Adapter Plugs and Power Output StandardsMost homes and businesses in the United States, Canada and Mexico use 100 to 120 volts of power with around 60 Gigahertz of alternating currents. The rest of the world outputs 200 to 250 volts at around 50 Gigahertz of alternating currents per cycle. Most travel adapter plugs used in North and South America have two parallel flat prongs for the non-earthed types while the earthed type has a grounding pin below.


In some countries in Europe, the plugs must have two rounded pins parallel to each other. Grounded types have a third pin or flat prong below the pair. Great Britain, in particular, uses a double-rounded pin plug with a flat prong for grounding. In France and Belgium, their plugs have grounding clips instead along with the two-pronged structure. In Australia, the prongs were arranged in a V-shape set at an angle to each other.

Five Similarities Between Religion and Spirituality

When we were children we were asked, Which came first, the chicken or the egg? If we based our answer on the creation story in the Bible, we would answer, Chicken. But if we based our answer on our experience in raising chickens, our answer would be, Egg.The same can be said of the answer to the question, Which came first, Religion or Spirituality?In terms of our experience with religious books and discussions, religion came first. It is only now that more and more people are talking about spirituality and writing about it. In terms of the origin of the reality behind those words or in terms of the object of our understanding, spirituality came first. The spirit was there before there was any religion. God was there before there was anybody to worship him.We can even say that spirituality is an offshoot of religion. For many centuries people professed religion. Some of them fiercely opposed religions other their own. Christians for many centuries opposed paganism, Islam, Hinduism, Buddhism, and any other religion. This has happened also with paganism, Islam, and the rest with respect to the other religions. They too opposed other religions.


But more and more people discover that mere religion cannot answer their deeper yearning for a better experience of life. So, they turned to something deeper and better than religion. They found this in spirituality.Because spirituality in a sense is an offshoot of religion, there is bound to be some similarity between them, just like the similarity between the egg and the chicken.First, both believe in a higher power of some kind. Religion believes in God the Father or Jesus, or Allah, or Brahman, or Tao. Spirituality believes also in this God or it may conceive of God as a universal or primal energy. Both believe that such being possesses power higher and greater than what we have.Secondly, both religion and spirituality desire to have a relationship with this higher power. Although the nature of the relationship is different in religion than in spirituality, the desire for this relationship is there. Religion connects with this higher power with fear and trembling. Spirituality connects with this higher power with love and affection.Thirdly, both religion and spirituality have rituals and practices which deepen one’s religiosity or spirituality. Religion usually has sacred rites or sacraments. Spirituality has meditation or yoga sessions.


Fourthly, both have respect for the sacred, the other worldly. This is not just respect for God. This is respect for the reality that is beyond our senses and reason. When religion pushes this respect to its extreme, it becomes superstition. When spirituality pushes this respect to its extreme, it becomes religious spirituality.Fifthly, both have fear of failure. In religion this failure is punished by hell fire or repetition of existence or some other worse fate. In spirituality this failure is the inability to realize one’s true worth or value and the destiny of a life of meaninglessness. Hell, repetition of existence, non-existence, meaninglessness are forms of punishment for failure, either in religion or in spirituality.